When and how is corporate social responsibility profitable?

Pradeep Bhardwaj, Prabirendra Chatterjee, Kivilcim Dogerlioglu Demir and Ozge Turut

Journal of Business Research, 2018, vol. 84, issue C, 206-219

Abstract: Firms in various markets such as health care, financial services, software, consumer goods, etc. spend a significant amount of money on corporate social responsibility (CSR) activities. The literature suggests that consumers take into consideration firms' CSR activities when making purchase decisions, noting that and doing so either increases their purchase intention or makes them willing to pay higher prices for the firms' products and services.

Keywords: Corporate social responsibility; Competition; Expectancy disconfirmation (search for similar items in EconPapers)
JEL-codes: C7 C9 D41 D50 L1 M0 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (42)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:84:y:2018:i:c:p:206-219

DOI: 10.1016/j.jbusres.2017.11.026

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