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Do cultural norms affect social network behavior inappropriateness? A global study

Manjul Gupta, Irem Uz, Pouyan Esmaeilzadeh, Fabrizio Noboa, Abeer A. Mahrous, Eojina Kim, Graça Miranda, Vanesa M. Tennant, Sean Chung, Akbar Azam, Anicia Peters, Hamideh Iraj, Virginia B. Bautista and Irina Kulikova

Journal of Business Research, 2018, vol. 85, issue C, 10-22

Abstract: There is a substantial body of literature on behavior inappropriateness in face-to-face social settings; however, not much is known about what individuals consider inappropriate (or appropriate) on Internet-mediated social networks. Although online social networks enable the exchange of ideas between and among geographically and culturally diverse individuals, cultural differences across countries will likely affect individuals' perceived appropriateness of social network behaviors. To better understand this phenomenon, this study proposes a new construct of social network behavior inappropriateness (SNBI) and tests its relationship with a recently proposed national cultural dimension of personal-sexual attitudes, which captures country-level cultural norms.

Keywords: Social networks; Personal-sexual attitudes; National culture; Cultural norms; Facebook (search for similar items in EconPapers)
Date: 2018
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