 International franchising: A literature review and research agendaAlexander Rosado-Serrano, Justin Paul and Desislava Dikova Journal of Business Research, 2018, vol. 85, issue C, 238-257 Abstract: Albeit scholars have conducted international franchising research for over two decades, our understanding of the antecedents and outcomes of this particular type of internationalization is still limited. In this article, we systematically review the literature related to international franchising and create a road map of extant knowledge. Through this review, we seek to provide a greater understanding of the use of theories, methodologies, and the emergent phenomenon of international franchise partnerships in multiple industries. Additionally, we detected inconsistencies in paradigms that allowed us to offer suggestions for future research. Among the opportunities for future research in the area of international franchising, constructs such as cultural sensitivity, institutional distance, management motivation, network complexity and financial performance need further attention. Keywords: International franchising; Franchise partnerships; Financial performance; Partner relationship; Partnership selection (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:85:y:2018:i:c:p:238-257 DOI: 10.1016/j.jbusres.2017.12.049 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
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