Art as a means to recreate luxury brands' rarity and value

Claude Chailan

Journal of Business Research, 2018, vol. 85, issue C, 414-423

Abstract: The present study analyses the different binding modes that link art and luxury brands in an attempt to determine the links between the two, in particular the role of art in the creation of luxury uniqueness.

Keywords: Brand; Art; Luxury; Rarity; Brand value (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:85:y:2018:i:c:p:414-423

DOI: 10.1016/j.jbusres.2017.10.019

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