Shopping enjoyment to the extreme: Hedonic shopping motivations and compulsive buying in developed and emerging markets
Csilla Horváth and
Feray Adıgüzel
Journal of Business Research, 2018, vol. 86, issue C, 300-310
Abstract:
This paper investigates the relationship between hedonic shopping motivations and compulsive buying in developed and emerging countries using a study with 520 female shopping mall visitors in four countries representing two developed (the Netherlands and Germany) and two emerging (Turkey and Russia) markets.
Keywords: Emerging market; Shopping motivation; Compulsive buying; Developed market; Cross-cultural (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:86:y:2018:i:c:p:300-310
DOI: 10.1016/j.jbusres.2017.07.013
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