How does breadth of external stakeholder co-creation influence innovation performance? Analyzing the mediating roles of knowledge sharing and product innovation

Stefan Markovic and Mehdi Bagherzadeh

Journal of Business Research, 2018, vol. 88, issue C, 173-186

Abstract: Co-creation can generate a multitude of organizational advantages, including improved innovation performance. While some studies have found that co-creating with several types of external stakeholders influences innovation performance positively, others have shown a negative effect. This contradictory empirical evidence highlights the need to unpack this relationship and examine which mediating variables can ensure that co-creating with various types of external stakeholders results in improved innovation performance. Accordingly, this article investigates the impact of breadth of external stakeholder co-creation on innovation performance, considering the mediating roles of knowledge sharing and product innovation. The paper draws on a cross-industrial sample of 1516 Spanish firms. Data are analyzed using a set of ordinary-least-squares regression models. Results show that breadth of external stakeholder co-creation is not directly related to innovation performance. Instead, this relationship is either fully mediated by product innovation, or follows the path through knowledge sharing and then product innovation.

Keywords: Co-creation; Multiple external stakeholders; Product innovation; Knowledge sharing; Innovation performance (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (50)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:88:y:2018:i:c:p:173-186

DOI: 10.1016/j.jbusres.2018.03.028

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