The determinants of approval of online consumer revenge
Gisèle de Campos Ribeiro,
Raphaëlle Butori and
Emmanuelle Le Nagard
Journal of Business Research, 2018, vol. 88, issue C, 212-221
Because of its audience and ease of use, the Internet is a particularly powerful tool for spreading the vindictive messages of highly unsatisfied customers who wish to harm companies' reputations.
Keywords: Consumer revenge; Dissatisfaction; Online word of mouth; Situational empathy; Vindictive message; Attribution of blame (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:88:y:2018:i:c:p:212-221
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