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The determinants of approval of online consumer revenge

Gisèle de Campos Ribeiro, Raphaëlle Butori and Emmanuelle Le Nagard

Journal of Business Research, 2018, vol. 88, issue C, 212-221

Abstract: Because of its audience and ease of use, the Internet is a particularly powerful tool for spreading the vindictive messages of highly unsatisfied customers who wish to harm companies' reputations.

Keywords: Consumer revenge; Dissatisfaction; Online word of mouth; Situational empathy; Vindictive message; Attribution of blame (search for similar items in EconPapers)
Date: 2018
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