The empirical link between export entry mode diversity and export performance: A contingency- and institutional-based examination

João S. Oliveira, Nahid Yazdani, John W. Cadogan, Ian R. Hodgkinson, Eleni Tsougkou, Jean, Ruey-Jer “Bryan”, Vicky M. Story and Nathaniel Boso

Journal of Business Research, 2018, vol. 88, issue C, 505-512

Abstract: This study examines, for the first time, the critical issue of whether firms ought to adopt various entry modes in their export activities, i.e. whether firms ought to carry-out greater levels of export entry mode diversity, as a route to increase export performance.

Keywords: Export entry mode diversity; Exporting; Export performance; Contingency theory; Institutional theory (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (9)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:88:y:2018:i:c:p:505-512

DOI: 10.1016/j.jbusres.2017.12.001

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