Examining the influence of corporate website favorability on corporate image and corporate reputation: Findings from fsQCA

Elena Ageeva, T.C. Melewar, Pantea Foroudi, Charles Dennis and Zhongqi Jin

Journal of Business Research, 2018, vol. 89, issue C, 287-304

Abstract: This study uses the attribution and signaling theory perspective to scrutinize the key impacts of the determinants of corporate website favorability. In addition, this paper examines the main influences of satisfaction and attractiveness on corporate image and reputation, observes the role that the demographics of consumers (gender and age) play in such relationships, and proposes a research model along with research tenets. To examine these tenets, the conceptual framework was empirically evaluated through the perceptions of 563 consumers toward the financial setting in Russia (563). This study employs complexity theory, which integrates the principle of equifinality. To examine the data, this research employs fuzzy set qualitative comparative analysis (fsQCA) and confirmatory factor analysis (CFA). Additionally, this study makes a managerial contribution to the understanding of marketing and communication managers and website designers regarding the associations among corporate website favorability, its antecedents, and its consequences.

Keywords: Corporate website favorability; Satisfaction; Attractiveness; Image; Reputation; Qualitative comparative analysis (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (16)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:89:y:2018:i:c:p:287-304

DOI: 10.1016/j.jbusres.2018.01.036

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