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Transgressing a group value in a transcultural experience: Immigrants' affective response to perceived social identity threats

Sergio W. Carvalho, Hesham Fazel and Valerie Trifts

Journal of Business Research, 2018, vol. 91, issue C, 326-333

Abstract: Individuals want to be seen by others in a positive light, and to portray their group as having high value standards. Thus, when they transgress important in-group values, they experience a threat to their self-image and disrupt the coherence and homogeneity of their in-group. In the current research, using the context of a transcultural experience, we examine Muslim immigrants' emotional reactions when they see themselves transgressing one of their cultural values. We found that they experience a higher negative emotional reaction when an out-group rather than an in-group member witnesses the transgressing behavior. This higher negative emotional reaction is mitigated when the out-group observer behaves in a way to endorse the cultural value related to the transgression. We also found that providing the transgressor with an opportunity to affirm his/her cultural values can further reduce the negative emotional reaction to the transgressing behavior.

Keywords: Value transgression; Negative emotions; Transcultural experiences; Self-affirmation; Muslim immigrants; Intergroup relations (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:91:y:2018:i:c:p:326-333

DOI: 10.1016/j.jbusres.2017.10.007

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