Employment background influence on social media usage in the field of European project management and communication

Maja Pivec and Anita Maček

Journal of Business Research, 2019, vol. 94, issue C, 280-289

Abstract: Social Media is playing an important role in project work. Social Media Tools enable communication to and with stakeholders and support dissemination, thus adding to the sustainability of the project's results. The presented study was conducted with the aim to analyze the personal social media preferences and opinions, as well as social media features and their usage within projects. With a sample size of 137 answers from across Europe, all the respondents were employed people who are actively involved and participating in EU projects. The survey questionnaire had two parts: Part 1. Social media preferences and opinions. Part 2. Social media usage for project purposes. The results indicate the importance of social media for project related work and communication. The analysis shows gender differences when using Facebook for project work, but no gender differences were found when using other social media. In addition, we found statistically significant differences of social media usage and opinion in relation to the employment sector of the respondents.

Keywords: Social media; Differences in social media usage; Project communication; Dissemination; European project management (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:94:y:2019:i:c:p:280-289

DOI: 10.1016/j.jbusres.2018.03.021

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