Managing to make market agencements: The temporally bound elements of stigma in favelas
Katy Mason and
Journal of Business Research, 2019, vol. 95, issue C, 128-142
How do entrepreneurs working at the bottom of the pyramid (BoP) manage to make new, powerful, associations between people and places to break down the barriers of Rio's stigmatised markets? Drawing on the notion of agencement and, specifically, the role of historical narrative devices in generating agencements, this paper offers a nuanced conceptualisation of BoP markets as stigmatised marketplaces, a deeper understanding of the work done by micro-entrepreneurs (MEs) to make market engagement possible, and insights into the temporally bound nature of agencement in recursively enabling safe times to visit a novel favela tourism market at the BoP. This is the first study to explicate the temporal nature of a market agencement.
Keywords: Agencement; Actor-network theory; Stigma; Concerned markets; Digital technologies; Favelas (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
Full text for ScienceDirect subscribers only
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:95:y:2019:i:c:p:128-142
Access Statistics for this article
Journal of Business Research is currently edited by A. G. Woodside
More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Haili He ().