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Managing to make market agencements: The temporally bound elements of stigma in favelas

Josi Fernandes, Katy Mason and Ronika Chakrabarti

Journal of Business Research, 2019, vol. 95, issue C, 128-142

Abstract: How do entrepreneurs working at the bottom of the pyramid (BoP) manage to make new, powerful, associations between people and places to break down the barriers of Rio's stigmatised markets? Drawing on the notion of agencement and, specifically, the role of historical narrative devices in generating agencements, this paper offers a nuanced conceptualisation of BoP markets as stigmatised marketplaces, a deeper understanding of the work done by micro-entrepreneurs (MEs) to make market engagement possible, and insights into the temporally bound nature of agencement in recursively enabling safe times to visit a novel favela tourism market at the BoP. This is the first study to explicate the temporal nature of a market agencement.

Keywords: Agencement; Actor-network theory; Stigma; Concerned markets; Digital technologies; Favelas (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1016/j.jbusres.2018.10.006

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