Using surveytainment to counter declining survey data quality

Alena Kostyk, Wenkai Zhou and Michael R. Hyman

Journal of Business Research, 2019, vol. 95, issue C, 211-219

Abstract: One continuing problem for survey researchers is self-reports submitted by inattentive, disengaged, or mischievous respondents. Embedding entertainment-based interruptions—surveytainment—into a questionnaire may improve data quality. After proposing affect regulation and process interruption as the theoretical basis for surveytainment's efficacy, findings from four associated empirical studies are summarized. Collectively, these results suggest survey researchers consider adding surveytainment elements to their questionnaires. In closing, conclusions and implications for future research are discussed.

Keywords: Surveytainment; Questionnaire design; Inattentive respondents; Survey data quality; Affect regulation; Process interruptions (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:95:y:2019:i:c:p:211-219

DOI: 10.1016/j.jbusres.2018.10.024

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