Does relationship matter? How social distance influences perceptions of responsibility on anthropomorphized environmental objects and conservation intentions

Huawei Zhu, Nancy Wong and Minxue Huang

Journal of Business Research, 2019, vol. 95, issue C, 62-70

Abstract: This research explores how perceived social distance impacts the effect of anthropomorphizing the environment on downstream conservation intentions. In three empirical studies, we investigated the mediating effects of perceived weakness and perceived responsibility, as well as the moderating effect of power, on the relationship between social roles and conservation intentions.

Keywords: Anthropomorphism; Sustainability; Social distance; Perceived responsibility; Power (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (9)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:95:y:2019:i:c:p:62-70

DOI: 10.1016/j.jbusres.2018.10.008

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