 Exploring critical factors of green business failure based on Grey-Decision Making Trial and Evaluation Laboratory (DEMATEL)Li Cui, Hing Kai Chan, Yizhuo Zhou, Jing Dai and Jia Jia Lim Journal of Business Research, 2019, vol. 98, issue C, 450-461 Abstract: Business failure is an important issue for companies in the 21st century, and green business is of global concern. Therefore, it is of vital importance to reveal the critical factors that could lead to green business failure. Nevertheless, existing research has not fully addressed this yet. This study adopts the company life cycle theory to identify such critical factors. The Decision Making Trial and Evaluation Laboratory (DEMATEL) method is applied to convert the expert opinion into quantifiable data, and grey relational analysis is used to take the imprecise information into account in order to improve the validity of the results. Research frameworks constructed from company life cycle is able to reflect the critical factors that lead to green business failure at different development phases. Meanwhile, the adoption of Grey DEMATEL improves the accuracy of assessment, and the result of assessment provides feasible and practical suggestions for decision-making. Keywords: Green business failure; Company life cycle; Grey Decision Making Trial and Evaluation Laboratory (DEMATEL); Critical factors (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:98:y:2019:i:c:p:450-461 DOI: 10.1016/j.jbusres.2018.03.031 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
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