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The moderating effect of buyer purchasing strategy on the relationship between supplier transaction-specific investment and supplier firm performance

Jeomhong Yoon and Junyean Moon

Journal of Business Research, 2019, vol. 99, issue C, 516-523

Abstract: This study examines whether the type of buyer relational strategy (competitive or cooperative strategy) moderates the relationship between supplier transaction specific investments (TSIs) and buyer commitment, and whether the type of buyer cost reduction strategy (purchase price-based strategy or total cost-based strategy) moderates the relationship between buyer commitment and supplier performance outcomes.

Keywords: Supplier-buyer relationship; Transaction specific investment; Trust; Commitment; Purchasing strategy (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:99:y:2019:i:c:p:516-523

DOI: 10.1016/j.jbusres.2017.08.022

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