The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance

Jie Wu, Zhenzhong Ma and Zhiyang Liu

Journal of Business Research, 2019, vol. 99, issue C, 524-533

Abstract: This study proposes a moderated mediating framework to describe the relationships among international diversification, technological capability, market orientation and emerging market multinational enterprises' new product performance. Within this framework, emerging market multinational enterprises' technological capabilities mediate the impact of internationalization on new product performance. This mediating effect is more salient for firms entering more developed markets than those entering less developed markets. Analysis of a sample of Chinese multinationals' internationalization process supports these relationships.

Keywords: International diversification; Technological capability; Market orientation; Product innovation; Emerging market multinational; China (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (27)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:99:y:2019:i:c:p:524-533

DOI: 10.1016/j.jbusres.2018.03.025

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