Creating and sharing a bigger value: A dual process model of inter-firm CSV relative to firm performance

Hyeonmi Yoo and JaeWook Kim

Journal of Business Research, 2019, vol. 99, issue C, 542-550

Abstract: This study investigates the effect of CSV effort in B to B relationships and the mechanism of Inter-firm CSV and firm performance. The results show that firm's efforts of inter-firm CSV really create bigger value for investing firm and the outcome can be different depending on the relationship characteristic between the investing firm and the beneficiary firm.

Keywords: CSV; Feelings of gratitude; Relationship velocity; Opportunistic behavior; RCB; Performance (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:99:y:2019:i:c:p:542-550

DOI: 10.1016/j.jbusres.2017.10.038

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