 Creating opportunities for institutional entrepreneurship: The Colonel and the Cup in English County CricketApril L. Wright and Raymond F. Zammuto Journal of Business Venturing, 2013, vol. 28, issue 1, 51-68 Abstract: This paper examines how actors within a mature cultural field use their field positions to create opportunities for institutional entrepreneurship. Our analysis of the product innovation of a Knock-Out Cup in English County Cricket between the 1930s and 1960s shows that when the economic viability of a mature cultural field is threatened, actors learn to recursively create market and political opportunities for institutional entrepreneurship by deploying the resources of their field positions in tactics targeted at shifting product category boundaries. We find that ‘lone hero’ institutional entrepreneurs who experience failure from working in relative isolation learn to acquire new resources and deploy them in new tactics leading to a more collective approach, which is necessary for disrupting the institutional gatekeeping work that maintains a mature cultural field. Keywords: Institutional change; Institutional entrepreneurship; Opportunities; Cultural fields; Lone heroes (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbvent:v:28:y:2013:i:1:p:51-68 DOI: 10.1016/j.jbusvent.2011.11.005 Access Statistics for this article Journal of Business Venturing is currently edited by S. Venkataraman More articles in Journal of Business Venturing from Elsevier |
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