 Entrepreneurial orientation, market orientation, network ties, and performance: Study of entrepreneurial firms in a developing economyNathaniel Boso, Vicky M. Story and John W. Cadogan Journal of Business Venturing, 2013, vol. 28, issue 6, 708-727 Abstract: Entrepreneurial orientation (EO), market orientation (MO) and network ties are typically modeled as separate antecedents of performance. However, the boundary conditions for such models are under-explored, as is their applicability to developing economy settings. Accordingly, drawing on institutional and social capital theories, the current paper argues that the performance benefits of EO and MO are complementary, and vary across different levels of social and business network ties. Using primary data gathered from entrepreneurial firms operating in Ghana, the study findings indicate that aligning high levels of EO and MO improves business performance, and particularly so when social and business network ties are well developed, since under these latter conditions, the performance benefits of aligning EO and MO are greatest. Keywords: Entrepreneurial orientation; Market orientation; Social network ties; Business network ties; Developing economy (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbvent:v:28:y:2013:i:6:p:708-727 DOI: 10.1016/j.jbusvent.2013.04.001 Access Statistics for this article Journal of Business Venturing is currently edited by S. Venkataraman More articles in Journal of Business Venturing from Elsevier |
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