 Gender differences in evaluation of new business opportunity: A stereotype threat perspectiveVishal K. Gupta, A. Banu Goktan and Gonca Gunay Journal of Business Venturing, 2014, vol. 29, issue 2, 273-288 Abstract: This study draws on stereotype threat theory to explore differences between men and women on evaluation of new business opportunities. Two controlled experiments, one with business students in Turkey and another with working professionals in the United States, were conducted. Participants were randomly assigned to specific experimental conditions and their assessment of a new business opportunity was measured after presentation of stereotypical information. As predicted, men reported higher opportunity evaluation than women when no gender stereotypical information was presented, whereas men and women evaluated the business opportunity equally favorably when entrepreneurs were described using gender-neutral attributes. Interestingly, gender differences in opportunity evaluation were exacerbated when entrepreneurship was linked to masculine stereotypical information, and reversed in favor of women when entrepreneurship was linked to feminine stereotypical information. Practical implications and directions for future research are discussed. Keywords: Stereotype threat; Opportunity evaluation; Experimental research (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbvent:v:29:y:2014:i:2:p:273-288 DOI: 10.1016/j.jbusvent.2013.02.002 Access Statistics for this article Journal of Business Venturing is currently edited by S. Venkataraman More articles in Journal of Business Venturing from Elsevier |
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