Trademarks and venture capital valuation

Joern Block, Geertjan De Vries, Jan H. Schumann and Philipp Sandner

Journal of Business Venturing, 2014, vol. 29, issue 4, 525-542

Abstract: This study investigates the role of trademarks in the start-up valuations of venture capitalists (VCs). Our results show that the number and breadth of trademark applications have inverted U-shaped relationships with the financial valuations of start-ups by VCs. The findings also indicate that in later funding rounds, the value of trademark applications decreases when the start-up progresses into more advanced development stages. Start-ups should consider these findings when seeking funding from VCs and should stress their market and growth orientations and their willingness to protect their marketing investments by highlighting their trademark activities.

Keywords: Venture capital; Trademarks; Entrepreneurial marketing; Intellectual property (search for similar items in EconPapers)
JEL-codes: G24 L26 O34 (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (69)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0883902613000724
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbvent:v:29:y:2014:i:4:p:525-542

DOI: 10.1016/j.jbusvent.2013.07.006

Access Statistics for this article

Journal of Business Venturing is currently edited by S. Venkataraman

More articles in Journal of Business Venturing from Elsevier
Bibliographic data for series maintained by Catherine Liu ().