Commercialization strategy and internationalization outcomes in technology-based new ventures

Noni Symeonidou, Johan Bruneel and Erkko Autio

Journal of Business Venturing, 2017, vol. 32, issue 3, 302-317

Abstract: Advances in business process outsourcing and open innovation practices have made the choice of technology commercialization strategy increasingly relevant for technology-based new ventures. We investigate effects of intellectual property (IP)-based, product-based, and hybrid (both product and IP) commercialization strategies on internationalization propensity and intensity in technology-based new ventures. We find that new ventures adopting a product-based commercialization strategy are less likely to internationalize than those with hybrid or IP-based strategies. In addition, new ventures using IP-based commercialization strategies exhibit higher international intensity after foreign market entry than those with hybrid and product-based strategies. These findings provide novel insights into the dependence on external resources associated with different types of commercialization strategy.

Keywords: Liability of outsidership; International new venture; IP-based commercialization strategy; Product-based commercialization strategy; Market for technology (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (14)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbvent:v:32:y:2017:i:3:p:302-317

DOI: 10.1016/j.jbusvent.2017.02.004

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