Signals' flexibility and interaction with visual cues: Insights from crowdfunding

David J. Scheaf, Blakley C. Davis, Justin W. Webb, Joseph E. Coombs, Jared Borns and Garrett Holloway

Journal of Business Venturing, 2018, vol. 33, issue 6, 720-741

Abstract: •Signal flexibility is introduced to explain signal effectiveness across different receivers and environmental contexts.•Patents are relatively inflexible signals from equity-based exchanges to rewards-based crowdfunding exchanges.•Media coverage is a flexible signal from equity-based exchanges to rewards-based crowdfunding exchanges.•Signals and visual cues interact to influence funding judgments

Date: 2018
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Citations: View citations in EconPapers (52)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbvent:v:33:y:2018:i:6:p:720-741

DOI: 10.1016/j.jbusvent.2018.04.007

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