Measuring opportunity evaluation: Conceptual synthesis and scale development

David J. Scheaf, Andrew C. Loignon, Justin W. Webb, Eric D. Heggestad and Matthew S. Wood

Journal of Business Venturing, 2020, vol. 35, issue 2

Abstract: •We synthesize a formative opportunity attractiveness construct from the extant opportunity evaluation literature.•Opportunity attractiveness consists of gain estimation, loss estimation, and perceived feasibility.•We develop scales for the dimensions of opportunity attractiveness and provide evidence for their reliability and validity.•Gain estimation, loss estimation, and perceived feasibility are predicted by relevant antecedents.•The dimensions combine to form opportunity attractiveness which predicts pursuit intentions and opportunity preference.

Date: 2020
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Citations: View citations in EconPapers (14)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbvent:v:35:y:2020:i:2:s0883902618301927

DOI: 10.1016/j.jbusvent.2019.04.003

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