Economics of vanity sizing

Wan-Ju Iris Franz

Journal of Economic Behavior & Organization, 2017, vol. 134, issue C, 336-355

Abstract: This paper examines the size charts of 54 American apparel retailers. Evidence reveals that sizes are inflated for women's apparel brands with moderately higher prices. Very expensive designer brands measure significantly smaller than lower priced brands for women's apparel. Brands that target young adult female consumers measure significantly smaller than their counterparts that target relatively older consumers.

Keywords: Vanity sizing; Size inflation; Reference-dependent preferences; Framing; Consumer behavior (search for similar items in EconPapers)
JEL-codes: D1 D2 M3 (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jeborg:v:134:y:2017:i:c:p:336-355

DOI: 10.1016/j.jebo.2017.01.004

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