Trust in other people and the usage of peer platform markets

Carin Cruijsen, Maurice Doll and Frank van Hoenselaar

Journal of Economic Behavior & Organization, 2019, vol. 166, issue C, 751-766

Abstract: The use of online peer-to-peer marketplaces is growing rapidly. It is important to understand what drives consumers’ usage of these markets. Based on detailed survey data collected amongst a representative panel of Dutch consumers, we report a significant positive relationship between trust in other people and current usage of peer platform markets (PPMs). People who in general trust others are 10 percentage points more likely to use PPMs than people who distrust others. Also in case of expected usage within the next five years, there is a positive effect of generalised trust. Less uncertainty about the reliability of other persons, the quality of goods and services offered and payments can stimulate usage of PPMs.

Keywords: Peer platform markets; Generalised trust; Consumer behaviour; Consumption; Consumer survey (search for similar items in EconPapers)
JEL-codes: D12 D14 O33 (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jeborg:v:166:y:2019:i:c:p:751-766

DOI: 10.1016/j.jebo.2019.08.021

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