Exposure to half-dressed women and economic behavior

Evelina Bonnier, Anna Dreber, Karin Hederos and Anna Sandberg

Journal of Economic Behavior & Organization, 2019, vol. 168, issue C, 393-418

Abstract: Images of half-dressed women are ubiquitous in advertising and popular culture. Yet little is known about the potential impacts of such images on economic decision making. We randomize 648 participants of both genders to advertising images including either women in bikini or underwear, fully dressed women, or no women, and examine the effects on risk taking, willingness to compete and math performance in a lab experiment. We find no treatment effects on any outcome measure for women. For men, our results indicate that men take more risk after having been exposed to images of half-dressed women compared to no women.

Keywords: Gender differences; Experiment; Half-dressed women; Risk taking; Competitiveness (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jeborg:v:168:y:2019:i:c:p:393-418

DOI: 10.1016/j.jebo.2019.10.017

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