The gender gap in preferences: Evidence from 45,397 Facebook interests

Ángel Cuevas, Rubén Cuevas, Klaus Desmet and Ignacio Ortuño Ortín

Journal of Economic Behavior & Organization, 2025, vol. 238, issue C

Abstract: This paper uses information on the frequency of 45,397 Facebook interests to study how the difference in revealed preferences between men and women changes with a country’s degree of gender equality. For preference dimensions that are systematically biased toward the same gender across the globe, differences between men and women are larger in more gender-equal countries. In contrast, for preference dimensions with a gender bias that varies across countries, the opposite holds. The so-called gender-equality paradox is therefore limited to preferences that display the same systematic gender bias across societies.

Keywords: Gender gap; Gendered preferences; Non-gendered preferences; Facebook; Gender equality paradox (search for similar items in EconPapers)
JEL-codes: D91 J16 Z1 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jeborg:v:238:y:2025:i:c:s0167268125002847

DOI: 10.1016/j.jebo.2025.107165

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