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Virtual world experimentation: An exploratory study

Thomas Chesney, Swee-Hoon Chuah () and Robert Hoffmann ()

Journal of Economic Behavior & Organization, 2009, vol. 72, issue 1, 618-635

Abstract: We explore the scientific potential of virtual worlds for experimental economics in terms of the subject pools and experimental platforms they present. Our results offer tentative, qualified support for virtual world experimentation. Overall, the behaviour of virtual subjects recruited, incentivised and observed within Second Life across a range of five standard experimental games was not found to differ significantly from established standard results. In addition, we identify certain methodological opportunities and challenges which confront virtual world experimenters.

Keywords: Virtual; worlds; Experiments (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (45)

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Working Paper: Virtual world exp erimentation: An exploratory study (2009) Downloads
Working Paper: Virtual world experimentation: An exploratory study (2007) Downloads
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Journal of Economic Behavior & Organization is currently edited by Houser, D. and Puzzello, D.

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