Red, white and pink: Linking public good contributions to private good sales
Suman Ghosh and
Kameshwari Shankar
Journal of Economic Behavior & Organization, 2013, vol. 88, issue C, 96-108
Abstract:
This paper explores a common form of Corporate Social Responsibility practiced by firms, where firms link the sales of private goods to charitable contributions. We build a model to explore the profitability of a market for such “linked” goods when the purchase of the private good allows the consumer to exhibit her altruism while direct contributions towards the public good do not. We also study the effect of linked goods on total contributions towards the public good and explore the role of advertising and publicity in this market.
Keywords: Charity; Public goods (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jeborg:v:88:y:2013:i:c:p:96-108
DOI: 10.1016/j.jebo.2013.01.005
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