Self-serving altruism? The lure of unethical actions that benefit others

Francesca Gino, Shahar Ayal and Dan Ariely

Journal of Economic Behavior & Organization, 2013, vol. 93, issue C, 285-292

Abstract: In three experiments, we propose and find that individuals cheat more when others can benefit from their cheating and when the number of beneficiaries of wrongdoing increases. Our results indicate that people use moral flexibility to justify their self-interested actions when such actions benefit others in addition to the self. Namely, our findings suggest that when people's dishonesty would benefit others, they are more likely to view dishonesty as morally acceptable and thus feel less guilty about benefiting from cheating. We discuss the implications of these results for collaborations in the social realm.

Keywords: Cheating; Ethical judgment; Morality; Social utility; Unethical behavior (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (114)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jeborg:v:93:y:2013:i:c:p:285-292

DOI: 10.1016/j.jebo.2013.04.005

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