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Behavioral spillover effects from a social information campaign

Fredrik Carlsson, Marcela Jaime and Clara Villegas

Journal of Environmental Economics and Management, 2021, vol. 109, issue C

Abstract: We investigate whether a social information campaign aimed at reducing water use causes a spillover effect on the use of electricity. On average, water use decreased by 6 percent for the treatment group. We identify a positive spillover effect on electricity use among households that had efficient use of water before the campaign. The effect is sizeable: almost a 9 percent reduction. We argue that these results are consistent with a model of cognitive dissonance where the efficient households infer information about electricity use from the water use information.

Keywords: Social information; Spillover effects (search for similar items in EconPapers)
JEL-codes: C93 Q50 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (14)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jeeman:v:109:y:2021:i:c:s0095069620300486

DOI: 10.1016/j.jeem.2020.102325

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Journal of Environmental Economics and Management is currently edited by M.A. Cole, A. Lange, D.J. Phaneuf, D. Popp, M.J. Roberts, M.D. Smith, C. Timmins, Q. Weninger and A.J. Yates

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