Behavioral spillover effects from a social information campaign
Fredrik Carlsson,
Marcela Jaime and
Clara Villegas
Journal of Environmental Economics and Management, 2021, vol. 109, issue C
Abstract:
We investigate whether a social information campaign aimed at reducing water use causes a spillover effect on the use of electricity. On average, water use decreased by 6 percent for the treatment group. We identify a positive spillover effect on electricity use among households that had efficient use of water before the campaign. The effect is sizeable: almost a 9 percent reduction. We argue that these results are consistent with a model of cognitive dissonance where the efficient households infer information about electricity use from the water use information.
Keywords: Social information; Spillover effects (search for similar items in EconPapers)
JEL-codes: C93 Q50 (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (14)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jeeman:v:109:y:2021:i:c:s0095069620300486
DOI: 10.1016/j.jeem.2020.102325
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