The Al Gore effect: An Inconvenient Truth and voluntary carbon offsets

Grant Jacobsen

Journal of Environmental Economics and Management, 2011, vol. 61, issue 1, 67-78

Abstract: This paper examines the relationship between climate change awareness and household behavior by testing whether Al Gore's documentary An Inconvenient Truth caused an increase in the purchase of voluntary carbon offsets. I find that in the two months following the film's release, zip codes within a 10-mile radius of a zip code where the film was shown experienced a 50 percent relative increase in the purchase of voluntary carbon offsets. During other times, offset purchasing patterns for zip codes inside the 10-mile radius were similar to the patterns of zip codes outside the 10-mile radius. There is, however, little evidence that individuals who purchased an offset due to the film purchased them again a year later.

Keywords: Climate; change; Voluntary; carbon; offsets; Al; Gore; An; inconvenient; truth; Awareness; campaign (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (48)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jeeman:v:61:y:2011:i:1:p:67-78

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Journal of Environmental Economics and Management is currently edited by M.A. Cole, A. Lange, D.J. Phaneuf, D. Popp, M.J. Roberts, M.D. Smith, C. Timmins, Q. Weninger and A.J. Yates

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