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Salience games: Private politics when public attention is limited

Anthony Heyes, Thomas P. Lyon and Steve Martin

Journal of Environmental Economics and Management, 2018, vol. 88, issue C, 396-410

Abstract: We develop a theoretical model in which an industry and NGO play salience games—they act strategically to influence public attention to social impacts in the sector. Salience stimulates extra donations for the NGO, and thus firms have incentives to hide the damage they do in order to avoid public attention. We show that when public attention is scarce, a greater campaign orientation induces industry to invest in greater obfuscation, starving the NGO of funds. The NGO in turn strategically biases its mission away from campaigns—and in favor of sector-wide versus firm-specific campaigns—but not by as much as a welfare-motivated planner would want. When public attention is avoided by a mixture of substantive and symbolic action, we show that a greater weight on the former induces the NGO to become more campaign-oriented, with social damage lower. Highly competitive industries have greater incentives to commit to substantive actions.

Keywords: Non-market strategy; NGOs; Limited attention; Salience (search for similar items in EconPapers)
JEL-codes: D03 L31 L51 Q50 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (20)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jeeman:v:88:y:2018:i:c:p:396-410

DOI: 10.1016/j.jeem.2018.02.003

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Journal of Environmental Economics and Management is currently edited by M.A. Cole, A. Lange, D.J. Phaneuf, D. Popp, M.J. Roberts, M.D. Smith, C. Timmins, Q. Weninger and A.J. Yates

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