Is food labelling effective in reducing climate impact by encouraging the substitution of protein sources?

Anna Kristina Edenbrandt and Carl-Johan Lagerkvist

Food Policy, 2021, vol. 101, issue C

Abstract: This study investigates consumer willingness to substitute high-emissions meat products with lower-emissions protein products, including blends of meat and vegetables. Survey data, including a choice experiment, are combined with data on the respondents’ actual purchase behaviour. The traffic light carbon label has an effect on choice behaviour, as it increases the willingness to purchase lower-emissions protein products such as chicken and meat substitutes. We further find that the willingness to purchase these lower-emissions products is largest among individuals who are already purchasing most sustainably. We discuss policy implications from the expected impacts of carbon labels, and how such labels affect different types of consumers.

Keywords: Carbon label; Climate label; Choice analysis; Stated preferences; Purchase behaviour (search for similar items in EconPapers)
JEL-codes: D12 D83 Q18 Q54 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (20)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jfpoli:v:101:y:2021:i:c:s0306919221000762

DOI: 10.1016/j.foodpol.2021.102097

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