How would compliance with dietary recommendations affect revenues for agricultural producers?

Bradley J. Rickard and Jana L. Gonsalves

Food Policy, 2008, vol. 33, issue 5, 422-433

Abstract: Nutritionists and other health experts have recommended a range of dietary plans, and these often differ significantly. Although the USDA food guides have been the most visible in the United States, other dietary plans now are achieving greater public recognition. Our analysis extracts the nutrient recommendations for seven dietary plans and models the recommendations as shifts in demand for the nutrients. Demand shifts for nutrients are combined with nutrient composition shares to simulate the revenue implications in selected agricultural markets. Based on current consumption patterns in the United States, we find that compliance with Harvard's Healthy Eating Pyramid would generate the greatest revenue gains for specialty crop producers in California.

Date: 2008
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