Australian consumer attitudes to health claim - food product compatibility for functional foods

Peter Williams, Leisa Ridges, Marijka Batterham, Bridget Ripper and Man Chi Hung

Food Policy, 2008, vol. 33, issue 6, 640-643

Abstract: This study with Australian consumers investigated how appealing different health claims combined with particular food carriers were to Australian consumers, and compared the results of a similar study with Dutch consumers. 149 shoppers considered up to 30 different food concepts, rating how 'attractive', 'believable', and 'new and different' they found each concept and their 'intention to try'. Each variable was significantly related to intention to try (pÂ

Keywords: Health; claims; Functional; foods; Consumers; Food; regulation (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (6)

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