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Food health claims – What consumers understand

Giuseppe Nocella and Orla Kennedy

Food Policy, 2012, vol. 37, issue 5, 571-580

Abstract: Issues pertaining to consumer understanding of food health claims are complex and difficult to disentangle because there is a surprising lack of multidisciplinary research aimed at evaluating how consumers are influenced by factors impacting on the evaluation process. In the EU, current legislation is designed to protect consumers from misleading and false claims but there is much debate about the concept of the ‘average consumer’ referred to in the legislation.

Keywords: Health claims; Regulation; Average consumer; Attitudes; Strength of scientific evidence (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jfpoli:v:37:y:2012:i:5:p:571-580

DOI: 10.1016/j.foodpol.2012.06.001

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