Front of pack labels enhance attention to nutrition information in novel and commercial brands

Mark W. Becker, Nora M. Bello, Raghav P. Sundar, Chad Peltier and Laura Bix

Food Policy, 2015, vol. 56, issue C, 76-86

Abstract: (1) To assess whether Front-of-Pack (FOP) nutrition labels garner attention more readily than more complete, mandated nutrition information (the Nutrition Facts Panel (NFP), required in the US), and (2) To determine whether label design characteristics, specifically, color coding and/or coding with facial icons, increase attention to the FOP label.

Keywords: Obesity; Nutritional labeling; Front of pack labels; Information processing; Attentive behaviors; FOP; Nutrition labels (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (18)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jfpoli:v:56:y:2015:i:c:p:76-86

DOI: 10.1016/j.foodpol.2015.08.001

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