Consumer willingness to pay for beef grown using climate friendly production practices

Xiaogu Li, Kimberly L. Jensen, Christopher Clark and Dayton Lambert

Food Policy, 2016, vol. 64, issue C, 93-106

Abstract: The cattle industry contributes to U.S. agricultural greenhouse gas (GHG) emissions. Prescribed grazing can help reduce GHG emissions. We examine a hypothetical third party certified labeling program for beef from livestock operations using prescribed grazing. Willingness to support and pay for beef with the label is estimated using data from a survey of U.S. consumers. The findings are encouraging for producers and retailers pursuing niche markets for beef products. Estimated annual household willingness to pay is $306 among program supporters and $64 among all beef-consuming households. Support and willingness to pay are influenced by demographics, attitudes toward the environment and food production-distribution system, as well as perceived policy consequences of their survey responses.

Keywords: Beef; GHG emissions; Willingness to pay; Consequentiality (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (22)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jfpoli:v:64:y:2016:i:c:p:93-106

DOI: 10.1016/j.foodpol.2016.09.003

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