Russian consumer willingness to pay for genetically modified food
Jill McCluskey (),
Mirzobobo Yormirzoev and
Maria A. Rogova
Food Policy, 2018, vol. 78, issue C, 91-100
Addressing a gap in the literature on genetically modified (GM) food preferences, we conducted a survey in Russia, where legislation forbids GM food production and importation. Based on in-person consumer surveys and choice experiments in Perm, Russia, we estimate the willingness to pay (WTP) for bread containing GMOs. In addition, we utilized a principal-component analysis (PCA) to construct variables that indicate types of consumers. Within this approach, we estimate how respondents’ money- and health-consciousness affects their WTP for bread containing GMOs. Our findings are consistent with previous studies of Russian consumer preferences, who find that Russian consumers’ food purchases are often motivated by health concerns and the “naturalness” of foods. Our results indicate that information-seeking health-conscious consumers tend to be less likely to purchase GM foods, while more money-conscious consumers are more likely to purchase the GM product. Overall, even with discounts ranging between 5% and 50%, only around 20% of respondents in our survey are willing to choose bread containing GMOs rather than bread made using conventional inputs.
Keywords: Consumer preferences; Genetically modified foods; Russia (search for similar items in EconPapers)
JEL-codes: D12 O33 Q18 (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed
Downloads: (external link)
Full text for ScienceDirect subscribers only
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:eee:jfpoli:v:78:y:2018:i:c:p:91-100
Access Statistics for this article
Food Policy is currently edited by J. Kydd
More articles in Food Policy from Elsevier
Bibliographic data for series maintained by Dana Niculescu ().