Does a food safety label matter? Consumer heterogeneity and fresh produce risk perceptions under the Food Safety Modernization Act

Clinton L. Neill and Rodney Holcomb

Food Policy, 2019, vol. 85, issue C, 7-14

Abstract: •Pooled data conceals consumer preference heterogeneity.•Consumers aware of FSMA’s PSR discount fresh tomatoes from exempt producers.•Younger consumer may be more responsive to a label.•FSMA labeling can negatively influence the produce industry up to 10.2%.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jfpoli:v:85:y:2019:i:c:p:7-14

DOI: 10.1016/j.foodpol.2019.04.001

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