Nudging and corporate environmental responsibility: A natural field experiment

Leonardo Becchetti, Francesco Salustri and Pasquale Scaramozzino

Food Policy, 2020, vol. 97, issue C

Abstract: We devise a “nudging” natural field experiment to test the impact of a simple form of advertising on environmentally responsible products with/without the increase of the responsible product price. We find that the simple use of a small shelf poster explaining the importance of buying a green product (with/without a concurring price increase) generates significant changes in market shares for some of the product classes for both food and non-food products. Part of the effect is generated by the reduced price elasticity of consumers to the poster-plus-price-increase treatment.

Keywords: Nudging; Environmental sustainability; Consumer behavior; Natural field experiment (search for similar items in EconPapers)
JEL-codes: C93 D12 M14 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jfpoli:v:97:y:2020:i:c:s030691922030155x

DOI: 10.1016/j.foodpol.2020.101951

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