The role of data visualization and analytics in performance management: Guiding entrepreneurial growth decisions

Julia Kokina, Dessislava Pachamanova and Andrew Corbett

Journal of Accounting Education, 2017, vol. 38, issue C, 50-62

Abstract: This case introduces you to a small but growing e-commerce venture and asks you to assume the role of an accountant tasked with designing a performance management system that aligns with the venture’s growth objectives. Using a sample of actual customer, order, and revenue data, you are guided to develop visualizations in Excel and Tableau and communicate your findings. Finally, the case challenges you to map business problems with analytical techniques such as regression, decision trees, and clustering in order to prioritize activities and manage the growth the company has experienced to date. The case addresses a growing need for accountants to develop competency in predictive analytics (PwC, 2015).

Keywords: Analytics; Big Data; Data visualization; Predictive modeling; Performance management; Strategy map; Balanced scorecard; Entrepreneurial growth; Heatmap; Metrics; Key performance indicators; Dashboard (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:eee:joaced:v:38:y:2017:i:c:p:50-62

DOI: 10.1016/j.jaccedu.2016.12.005

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