Criteria instability and the isolated option effect

Mauricio M. Palmeira and H. Shanker Krishnan

Organizational Behavior and Human Decision Processes, 2008, vol. 106, issue 2, 153-167

Abstract: In two-stage choices, decision makers often compare a new (isolated) option with the winner from the first stage. Previous research has identified a choice advantage for an isolated option, ostensibly due to loss aversion. We propose an alternative mechanism suggesting that instability of the criteria used in each choice stage is the main driver of the isolated option effect. Results from a series of experiments support the criteria instability account and not loss aversion as the explanation for the isolated option effect.

Date: 2008
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0749-5978(08)00005-8
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jobhdp:v:106:y:2008:i:2:p:153-167

Access Statistics for this article

Organizational Behavior and Human Decision Processes is currently edited by John M. Schaubroeck

More articles in Organizational Behavior and Human Decision Processes from Elsevier
Bibliographic data for series maintained by Catherine Liu ().