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The impact of information from similar or different advisors on judgment

Francesca Gino, Jen Shang and Rachel Croson

Organizational Behavior and Human Decision Processes, 2009, vol. 108, issue 2, 287-302

Abstract: People rely on others' advice to make judgments on a daily basis. In three studies, we examine the differential impacts of similarity between the source of that advice and the person making the judgment in two settings: judging others' behavior and judging one's own actions. We find that similarity interacts with the target of the judgment. In particular, information received from a different advisor is more heavily weighed than from a similar advisor in judging others' actions, but information from a similar advisor is more heavily weighed than from a different advisor in judging one's own. We provide two potential explanations for this interaction, difficulty of the judgment and informativeness of the advice. Our analyses show a moderated mediating role of informativeness and difficulty in the relationship between the advisor's similarity by judgment type interaction and advice use.

Keywords: Advice; taking; Similarity; Judgment; Difficulty; Informativeness (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (23)

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