Past decisions do affect future choices: An experimental demonstration

Ayala Arad

Organizational Behavior and Human Decision Processes, 2013, vol. 121, issue 2, 267-277

Abstract: This paper demonstrates experimentally that the mere fact that an alternative was chosen in the past increases the likelihood that it will be re-chosen in the future, when new alternatives are being offered. The experimental design consists of a new variation of the free-choice paradigm that is immune to Chen and Risen’s (2010) criticism of how results have been interpreted in previous studies of post-decision effects. An additional experiment indicates that once participants have chosen a particular alternative they view its characteristics more positively. I suggest that the new design can be used to study various aspects of the effect of past decisions on future ones. In the present paper, I apply it to show that the allocation of limited resources among various uses may be biased in favor of a particular use if it was preferred to another in a previous situation.

Keywords: Cognitive dissonance; Free-choice paradigm; Attitude change (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jobhdp:v:121:y:2013:i:2:p:267-277

DOI: 10.1016/j.obhdp.2013.01.006

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