A big fish or a small pond? Framing effects in percentages

Meng Li and Gretchen B. Chapman

Organizational Behavior and Human Decision Processes, 2013, vol. 122, issue 2, 190-199

Abstract: This paper presents three studies that demonstrate people’s preference for a large percentage of a small subset over a small percentage of a large subset, when the net overall quantity is equated. Because the division of a set into subsets is often arbitrary, this preference represents a framing effect. The framing effect is particularly pronounced for large percentages. We propose that the effect has two causes: A partial neglect of the subset information, and a non-linear shaped function in the way people perceive percentages.

Keywords: Framing effect; Number perception; Percentages; Judgment and decision making (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jobhdp:v:122:y:2013:i:2:p:190-199

DOI: 10.1016/j.obhdp.2013.07.003

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