Catching nonconscious goals in the act of decision making

Kurt A. Carlson, Robin J. Tanner, Margaret G. Meloy and J. Edward Russo

Organizational Behavior and Human Decision Processes, 2014, vol. 123, issue 1, 65-76

Abstract: Research has consistently found that goals triggered by environmental cues can influence decision making processes outside of conscious awareness. This lack of awareness led naturally to the presumption that decision makers could not report the activation level of nonconsciously primed goals. This paper shows that goal activation levels can be reported, so long as the report is made during the decision process on a continuous goal activation scale. These results indicate that default lack of awareness is less a limitation of the cognitive system and more a function of the method used to recover goals during a decision process.

Keywords: Goals; Nonconscious processes; In-process measurement; Goal activation; Priming (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0749597813001155
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jobhdp:v:123:y:2014:i:1:p:65-76

DOI: 10.1016/j.obhdp.2013.11.003

Access Statistics for this article

Organizational Behavior and Human Decision Processes is currently edited by John M. Schaubroeck

More articles in Organizational Behavior and Human Decision Processes from Elsevier
Bibliographic data for series maintained by Catherine Liu ().